In 2025, the online world runs on visuals. Whether you’re sharing your weekend getaway, launching a product, or designing an ad campaign getting your Facebook post size right makes the difference between getting lost in the scroll and catching the eye.
Let’s be honest we’ve all been there. You spend time creating a beautiful image, only to see it cropped, pixelated, or compressed on your feed. That moment stings. Because visuals are more than aesthetics they’re the message.
This comprehensive guide will help you master Facebook post size , post ratios, and layout specs from Facebook photo posts to video stories. We’ll also include a free Facebook Post Size Calculator and Cheatsheet to save you time and stress.
Facebook Post Size Calculator
Before jumping into charts and ratios, let’s start with a simple tool that answers the question on everyone’s mind:
“What size is best for a Facebook post in 2025?”
The short answer:
For regular photo posts: 1200×1500 pixels (4:5 ratio)
For horizontal content: 1200×630 pixels (1.91:1 ratio)
For stories: 1080×1920 pixels (9:16 ratio)
For video: 1280×720 pixels (16:9 ratio)
Need help choosing? Here’s a quick logic path:
- Is it for the feed? → Use 4:5 or 1:1
- Is it for ads? → Go 1.91:1 for compatibility
- Is it for Facebook Stories? → Always 9:16
Let’s break it all down with an actionable cheat sheet.
Facebook Post Size Cheatsheet
| Type of Post | Recommended Size (px) | Aspect Ratio | Notes |
| Photo Post (Vertical) | 1200×1500 | 4:5 | Best for mobile engagement |
| Photo Post (Square) | 1080×1080 | 1:1 | Safe and universal format |
| Horizontal Link Preview | 1200×630 | 1.91:1 | Great for blog thumbnails |
| Facebook Story | 1080×1920 | 9:16 | Full-screen, mobile-first |
| Video Post (Landscape) | 1280×720 | 16:9 | Classic format for wide video |
| Cover Photo | 820×312 | Custom | Crop-safe zone: 640×312 center |
| Profile Picture | 320×320 | 1:1 (circle) | Displays as a circle, center crop |
Facebook Personal Profile Image Sizes
Your personal profile is more than a digital ID — it’s your first impression.
- Profile picture size (2025): 320×320 px (displays as 170×170 on desktop)
- Minimum upload: 180×180 px
- Shape: Circular (watch the corners)
Pro Tip: Center your face/logo to avoid awkward cropping.
Facebook Cover Photo Sizes
Whether you’re promoting a cause or showcasing a moment, your Facebook cover photo is a billboard.
- Cover photo size (2025): 820×312 px
- Safe area (no cropping on mobile): Centered 640×312 px
- Max file size: 100 KB for optimal loading
Mobile devices crop wider areas, so avoid putting text or logos near the edges.
Facebook Photo Post Sizes (Newsfeed)
When you upload a photo to your Facebook feed, Facebook dynamically resizes it. But if you want to control the look and avoid compression:
Recommended:
- Portrait (Best engagement): 1200×1500 px (4:5 ratio)
- Square: 1080×1080 px (1:1 ratio)
- Landscape: 1200×630 px (1.91:1 ratio)
“Is 1920×1080 good for Facebook posts?”
Not really. It’s too wide for feed photos and often gets compressed. Stick to 4:5 or 1:1 for photos.
Facebook Video Post Sizes (Newsfeed)
Video posts are thriving in 2025. But your resolution matters — a lot.
Recommended Facebook video specs:
- Landscape: 1280×720 px (16:9)
- Portrait: 1080×1350 px (4:5)
- Square: 1080×1080 px (1:1)
Yes, Facebook supports 1080×1350 — and it’s ideal for mobile viewers.
Max file size: 4 GB
Max length: 240 minutes
Supported formats: MP4, MOV
Facebook Stories Sizes
Facebook Stories dominate the top of the screen — literally and visually. They demand a different format:
- Story size (2025): 1080×1920 px
- Aspect ratio: 9:16
- Safe zone: Keep essential elements within 1080×1420 px (center)
- Max video length: 60 seconds per segment
Always test stories on mobile before publishing — Facebook may auto-crop poorly designed assets.
Conclusion: Why Getting Facebook Post Sizes Right Matters in 2025
Here’s the thing: every pixel speaks. A stretched image, blurry post, or weird crop doesn’t just look bad — it diminishes your message. In a world where we scroll fast and judge even faster, visuals must be optimized, always.
Let’s recap:
- For best results in the feed → Go for 4:5 portrait or 1:1 square
- For stories → Stick to 1080×1920 px
- For link previews or blog promos → Use 1.91:1
- Don’t forget the safe zones — avoid edge placement for text/logos
By using this guide and the Facebook Post Size Calculator, you’re not just making things “look good.” You’re crafting content that connects — instantly and impactfully.
FAQ – Featured Snippet Friendly
Q: What size is best for a Facebook post?
A: 1200×1500 px (4:5 aspect ratio) works best for vertical feed posts in 2025.
Q: What size is a Facebook post image in 2025?
A: For image posts, use 1080×1080 px (square) or 1200×1500 px (portrait). For stories, use 1080×1920 px.
Q: Is 1920×1080 good for Facebook posts?
A: It’s not ideal for feed posts — it’s too wide. Better for horizontal videos. For images, stick to 4:5 or 1:1.
Q: Does Facebook support 1080×1350?
A: Yes, 1080×1350 px is supported and great for vertical posts — especially on mobile.
Q: What’s the Facebook cover photo size?
A: 820×312 px, with a center-safe zone of 640×312 px to avoid cropping on mobile.
Q: What’s the profile picture size for Facebook in 2025?
A: Upload at 320×320 px — it displays at 170×170 px and is shown in a circular frame.